A thorough look at the books and in the future for ending the current
Logitech CEO Guerrino De Luca is not encouraging. After a thorough
examination to see the CEO of the Swiss peripherals maker prompted to
lower its revenue and profit forecast for the ending with the March 2012
fiscal year. Instead of 2.5 billion U.S. dollars in sales and an
operating profit of 143 million U.S. dollars Logitech will identify an
estimated turnover of 2.4 billion and an operating profit of 90 million
U.S. dollars, it said in a statement.
Look at this step, Logitech causes, given the current general economic
situation and its product offerings, sources said. De Luca was
disappointed that the prognosis could not be higher. Through a thorough
examination had become apparent, however, must begin where the Company.
The previously adopted strategy remains unchanged: products, sales and
marketing to revive. Expected by mid-2012, Logitech has redesigned its
product line.
De Luca was the end of July 2001, the Logitech line of Gerald P.
Quindlen taken, after he had resigned. A post he had previously occupied
in 1998 until 2008, before he joined the board of directors. Companies
like Apple made it clear that not only the price is crucial to arrive
at the consumers, De Luca said, according to a report of the Financial
Times. His company had concentrated too much on the PC market, rather
than as speakers offer for the digital music market. Along with the
traditional PC market - the consumers turn to mobile devices such as
tablets, smartphones and laptops - Logitech's core business is shrinking
even with keyboards and mice, according to the report, explained one
analyst.
No comments:
Post a Comment