Friday, September 16, 2011

Google Analytics is officially conform with data protection

Google Analytics is officially conform with data protection

The controversy to data protection concerns about Google's Web
Analytics Service analysis appears to be completed. According to the
Hamburg data protection officer John Caspar, who is responsible for
Google, for German website operator is a "complaint-free operation of
Google Analytics now open."

However, they must consider some things here: the website visitors must
be given the opportunity to object to the collection of usage data.
Google has prepared for this purpose, an add-on, which is now available
for all popular desktop browser. In addition, the operator must "IP mask
function " Tracking the Google API to activate the code implemented on
the sides. Google Analytics tells you to not save the full IP address of
your users or to process, but anonymous to the last octet before.
According to Google, is the anonymous "within Europe".

Google has introduced after talks with Caspar updated terms of use,
"which include the data protection authorities coordinated rules for
order processing '( of the License Agreement). The Group remains in a
statement, however, in his opinion that Analytics was also before the
changes were "not in our opinion against the German and European data
protection law" notices. Now we look forward to, "our Google Analytics
customers more clarity in the use of our web analytics tools in
compliance with the requirements of the German offer data protection
authorities can be."

Caspar said today that he had been since late 2009 "conducted on behalf
of the Düsseldorf district talks with Google about the necessary changes
to the lawful use of Google Analytics." Now are you "at the end of a
long but constructive consultation process. The intense cooperation
between data protection supervisory authorities on the one hand, and
Google on the other hand, the improvements have made possible. I
expressly welcome the announcement by Google that technical changes will
be implemented throughout Europe. " The Hamburg Data Protection
Commissioner also stressed that continued to "not Google, but the
website owners who use the product, responsible for the privacy-friendly
use are."

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