Apple valuable than ever

Apple valuable than ever

Apple seems to live in their own world: While the rest of the planet, the concern over a new recession, and bypasses the stock prices are under pressure to climb the Apple-paper, a new record. On Monday, the stock reached an interim value of $ 413.23. The close of trading in New York was 2.8 percent, the paper still in positive territory at $ 411.63.

Apple makes it the most valuable publicly traded companies in the world before the longtime leader, the U.S. oil giant ExxonMobil - something that Apple has succeeded in briefly earlier. The return of Steve Jobs made big California company is now a market capitalization of approximately $ 382 billion. The equivalent of € 280 billion - or more than the five largest DAX companies Siemens, SAP, BASF, Daimler and German Telekom bring together on the scale.

The background of success: Apple rolls out the computer and consumer electronics industry for years - first with the iPod music player, then use the phone recently with the iPhone and iPad tablet computer. Next, observers expect a greater push towards television and the idea of ​​the iPhone 5 in October. For weeks, fans eager to see any even the smallest rumor about the technical features of the smartphone.

4 The current iPhone, Apple had already presented in mid-2010 - for the fast mobile phone world is an eternity. But the sales did not diminish, it increased in the last quarter to a record 20.3 million. At the same time, Apple sold nearly 9.3 million iPads. The explosion was the profit, and Apple was able to look at mid-year savings of 76.2 billion dollars.

Even the disease-related withdrawal of its charismatic founder and longtime chief jobs at the post of board chairman was the rise of the company and its stock does not slow down eventually. On Friday, the paper had broken nearly all the 400-dollar barrier. Back in July, the stock had climbed briefly above, but then dropped again, to now take a fresh start.

Market players are also very confident because of the new Apple CEO Tim Cook has promised to try the line of his companions to remain faithful to Steve Jobs. Cook has worked for more than 13 years with the company and has brought in this time especially the production into shape: Apple is now regarded as a company with a highly efficient supply chain. Cook has thus been instrumental in the billions of profits that Apple writes.