Microsoft, AOL and Yahoo say, according to U.S. media - to offer a
better partnership for online advertising, the industry leader to stand
up to Google - including AllThingsD and the Wall Street Journal. It is
all about a collaboration on the sale of advertising space on their
sites. "Class 2 display" advertising spaces - ad spaces that can not
fill the company itself and that would normally go to outside
advertising networks - will now be filled by partners.
The three Google competitors have reportedly presented their plan on
Tuesday advertisers. On the part of the advertising industry, there was
also agreement in addition to doubts whether the partnership can
succeed. AOL, Yahoo and Microsoft with its Windows Live search engine
recently lost market share even with banner advertising on Google. In
advertisements in the environment of Internet searches Google is already
at the top. Particularly Yahoo and AOL are currently under pressure
because they are banner ads for a central source of income.
No comments:
Post a Comment