Journals hope for tablet clientele

Journals hope for tablet clientele

The Magazine Publishers seen in the increasing popularity of tablet a great opportunity to expand their readership. "This is the right tool, and we have the right content for it," responsible for managing digital media VDZ Alexander von Reibnitz said to journalists in Berlin on Thursday. With the recent announcement to offer the online retailer Amazon, one tablet in the U.S. for less than $ 200, connects the VDZ the expectation that tablets will be found in Germany, with declining prices is a high prevalence.

Regarding the financial basis for the placement of magazine content on the tablet computers from Reibnitz said, it must first be guaranteed by the platform operators to comply with the freedom of the press. Important are also the possibility of a free pricing, and access to customer data, "in order to enter into dialogue with the consumer can".

Here are the VDZ and the Federal Association of German Newspaper Publishers (BDZV) criticized that Apple with the terms of its iTunes store for the iPad not flexible enough. However, looks of Reibnitz movement, because Apple did with its recent moves towards changes to the publishers. "Even as the competition will help to achieve more flexibility."

"Steve Jobs has also changed the world for us," added von Reibnitz and paid tribute to the late Thursday night on Apple's visionary respect. With the Apple iPad has brought the market for tablet computers in motion, performing for magazine content is an ideal platform. "We are very grateful to him for what he has opened up opportunities to our industry."

The economic situation of the magazine industry association estimates the confident one. "The market has stabilized," said the CEO VDZ. "We are growing again in both sales and profitability." For Internet services, the association expected due to a recent survey of its members for the next year a growth of 15.1 percent, from 9.3 percent in mobile services. The share of online sales generated will increase as estimated by the VDZ currently around 7 percent to 11 percent, but in popular magazines from 9 to 15 percent.

Because the market is densely occupied, received cooperation is becoming increasingly important, said of Reibnitz. A study conducted by the Association jointly with the consulting firm KPMG and the Fresenius University, shows this: generate 44 of the 59 surveyed publishers, the two-thirds of industry sales, expected in the next two years, more collaboration in the digital sector.